Paula Abasolo

Paula AbasoloPaula AbasoloPaula Abasolo

Paula Abasolo

Paula AbasoloPaula AbasoloPaula Abasolo
  • Home
  • About Me
  • Resources
  • Contact Me
  • More
    • Home
    • About Me
    • Resources
    • Contact Me

  • Home
  • About Me
  • Resources
  • Contact Me

I am Paula

Talking the talk and walking the walk for the past 15 years in ecommerce leadership

Extensive knowledge and proven experience in e-commerce business models and digital transformation.

Direct approach and great communicator

A leader with ability to read the room and communicate clearly.

Results driven regardless of the circumstances

I have done it and got the tshirt! From Warehouse Operations  to Customer Services; Conversion Rate Optimisation; Payment Gateways implementations; Business Change; Digital Transformation; Ecommerce Hosting and Infrastructure ...and much more!

Recruited by leading brands

Entrepeneurial spirit, always looking at the bigger picture and excelling expectations.

About me

Background

   

From an early age I have been interested in business, especially international commerce and fashion. 

I am number 3 of 5 children from a “working class” family. Opportunities were scarce in my hometown.  I admire entrepreneurs and I have a genuine desire to help, finding solutions is my second nature.


First chances

   


As I watched the container ships arriving at Bilbao port, I imagined what goods they were carrying… Little I knew a ship will take me to the UK. 

20 years ago, I arrived with a pocket full of dreams and 100 euros. In my early days, my work experience was mostly based on opportunities and chances. Nothing too memorable until…after working in a variety of roles trying to improve my communication skills, I came across a thriving ecommerce business in Portsmouth: Wiggle.

Then I found my passion, ecommerce!

It was a young and entrepreneurial business were opportunities were given and paid later. I moved up the ranks from Customer Service, Operations to Finance and IT. Core departments in every organisation! I learnt the basis on leadership skills, continuous improvement, budgeting, commercial awareness, and the list goes on...

I was bitten by the Technology bug, I was so eager to learn… I consider myself lucky to have been working with the best from the industry, colleagues that went to lead other organisations and to enrich the industry.


Don't stop dreaming


In 2015 I was headhunted by a small fashion retailer firm, the last 7 years have been a ride of emotions professionally and on a personal level. From business change to digital transformation and operations, I have done it all, including managing a data breach or a platform migration during Covid! I also made a human during this time, what a legacy!


My present



Fast forward to 2025 and I am working for a thriving business: Mint Velvet, a brilliant brand with a genuinely caring team that nurtures talent, I am so lucky to be here. Not to mention the great fashion! To be continued...

Brands I have worked for

Kimberly-Clark logo
Wiggle logo
dobell logo
Mint Velvet logo
  • dobell logo
  • Mint Velvet logo
  • Kimberly-Clark logo
  • Wiggle logo
  • dobell logo
  • Mint Velvet logo
  • Kimberly-Clark logo
  • Wiggle logo

Copyright © 2025 Paula Abasolo - All Rights Reserved.

Powered by GoDaddy

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept